Content ideas

What to post when you don’t know what to post

More content means more reach, and more reach means more sales. If you have credits left over, here is what to spend them on this week.

Ideas by content type

Each type costs a different amount. If your credits are running low, posts and stories give you the most for what they cost.

2 credits

Your best-selling product, photographed as if it were the only one you have.
A real before and after from a customer — with their permission, and ideally their name.
The mistake people make most when choosing what you sell, and how to avoid it.
A customer review, set over a photo of what they bought.
Your price, plainly. People ask, and almost nobody posts it.

2 credits

5 credits

10 credits

Consistency matters more to the algorithm than production quality. Three simple posts a week do more than one flawless post a month.

Deciding twenty posts in one sitting takes less effort than deciding one every day. Build the full calendar and adjust as you go.

If a post got traction, tell the story again a different way in a month. Hardly anyone in your audience saw the first one.

The questions that reach you by message are already-validated content: someone wanted to know badly enough to write to you.